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Designed For
to prolong performance
“Best laundry detergent for people that workout.”
“Saved my running clothes, they feel better and last longer.”
“Hands down the best detergent for removing odors that I’ve ever tried.”
HEX is made for the modern fabrics you live in. No other laundry detergent deep cleans, washes in anti-odor technology and preserves fabric performance in activewear like HEX. Our science-based formula eliminates odors at the source, keeps fabrics stretchy, wicking and performing their best, and is safe for your skin and our planet as well. HEX is the recovery solution your activewear needs!
And start getting the performance you need out of the clothes you love, with HEX.
Activewear is evolving more and more everyday – traditional detergents have not changed their ingredients.
In fact, mainstream legacy detergents were formulated long before activewear existed! Today, the majority of clothes contain synthetic performance fabrics, and even more if you play a sport or work out regularly!
HEX, is the name of the molecule we patented in our formula to actually clean, protect and prolong your most expensive activewear. It’s the same molecule performance wear clothing brands (like Nike, Under Armour & Lululemon) use on their clothes in the manufacturing process to preserve fabric performance!
HEX is the only laundry care company to restore this molecule and its benefits by leveraging it in our formulas. It just makes sense to use the laundry washing process to keep activewear - activewear!
Traditional laundry detergents haven't evolved much in the last 60 years. Most just mask odors verses removing them, which means even after washing, sweat, bacteria, body oils, and detergent residues still stick around in your clothes and create a lingering odor.
HEX Performance's proprietary formulas use real science to eliminate odors and protect against future stink, stains, damage, and pilling so your favorite fabrics stay performing longer.